One of the most acclaimed advertisement campaigns in recent times was the Zoozoo campaign by O&M for Vodafone. I am sure you all loved that. For those who haven't seen, catch a glimpse.
Here's an interesting insight on this advertisement. One of my colleagues named Sushant Bhosale narrated a story about his 4-year old nephew named Arjun. The inquisitive Arjun asked his mother about the advertisement to enquire about the product that they were trying to sell. The reply he got was that it is a phone. He confirmed if it was a mobile.And on getting a yes, he further probed "The zouzous don't have ears right, so how are they supposed to listen to what is being said."
Imagine a 4-year old saying this. I have been an ardent admirer of O&M campaigns but even Piyush Pandey will have a tough time answering this 4-year old's very valid question.
If there was ever a time when the old adage "Child is the father of man" proved right, it is in this case.
Here's an interesting insight on this advertisement. One of my colleagues named Sushant Bhosale narrated a story about his 4-year old nephew named Arjun. The inquisitive Arjun asked his mother about the advertisement to enquire about the product that they were trying to sell. The reply he got was that it is a phone. He confirmed if it was a mobile.And on getting a yes, he further probed "The zouzous don't have ears right, so how are they supposed to listen to what is being said."
Imagine a 4-year old saying this. I have been an ardent admirer of O&M campaigns but even Piyush Pandey will have a tough time answering this 4-year old's very valid question.
If there was ever a time when the old adage "Child is the father of man" proved right, it is in this case.
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3 comments:
:) bas kya lega kya bhi
theres more i could not see in a zoozoo, castrated i suppose:)
@Dada: itna toh allowed rehna chahiye
@Romy: This is a U rated blog. Bachche bhi padhte hai.
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