Friday, January 22, 2010

The Zoozoo mystery!

One of the most acclaimed advertisement campaigns in recent times was the Zoozoo campaign by O&M for Vodafone. I am sure you all loved that. For those who haven't seen, catch a glimpse.



Here's an interesting insight on this advertisement. One of my colleagues named Sushant Bhosale narrated a story about his 4-year old nephew named Arjun. The inquisitive Arjun asked his mother about the advertisement to enquire about the product that they were trying to sell. The reply he got was that it is a phone. He confirmed if it was a mobile.And on getting a yes, he further probed "The zouzous don't have ears right, so how are they supposed to listen to what is being said."

Imagine a 4-year old saying this. I have been an ardent admirer of O&M campaigns but even Piyush Pandey will have a tough time answering this 4-year old's very valid question.

If there was ever a time when the old adage "Child is the father of man" proved right, it is in this case.

Wednesday, January 20, 2010

Poetic Injustice

This was written as per a friend's request.He wanted to impress a lady through literature. i am not too sure whether he created an impression or sent her into depression.

"Meet _____", he said, as a formal introducing trend,
How badly I wished you'd be, more than just a friend.
The moment was completely seized by your mere presence,
Always had the gift of Gab, but I couldn't form a sentence.
My senses were captured, what you said I couldn't hear.
As carefree as I am, losing you became the biggest fear.

When I met you again, the very same emotion persisted,
"She's the one for you", my brain and heart insisted.
Never had I observed a girl, in such fine detail,
With genuineness and clarity, that's what I'll entail.

It tied down my vision, your lovely coal black eyes,
Hypnotized me so much that I forgot the premise.
A lovely dimpled smile, accentuated by your lips' curl,
Did definitely give my life, the much needed furl.
Enhancing the charm was, a pointed nose and cascading hair,
I started hating God, for; to the other girls He wasn't fair.

A metamorphosis had happened; I found THE reason to live,
My sole aim in life being that, all this you would believe.
This hadn't happened to me, never once all these years,
It’s my promise to you, with me; you'll never be in tears.


Very True to myself and you, I've penned down all my thoughts,
Expecting an affirmative, my mind's running the rate of knots.
I had to tell this all, there's no way I could resist,
With you I'll have a LIFE, otherwise I'll simply exist.
Please consider my plea; I have no one else to go,
So either you say a YES, or you do not say a NO.