Showing posts with label Witty. Show all posts
Showing posts with label Witty. Show all posts

Saturday, August 10, 2013

The "PARKING LOT" Principle

I had a tough time reaching office this Thursday with two hours and a bit more in a not so comfortable bus. It felt like a bullock cart ride, thanks to the competition between the potholes and the traffic, each trying to outdo the other in delaying the journey.

After the struggle, I managed to walk into the office building and a colleague of mine was parking his car. After the customary “Good morning” and “how are you”, he asked me a question.

He asked, “How do you come to know how much a company pays its employees, how do you judge if they pay as per industry standards?” I thought he was asking me this question because my profile involves web communications and leveraging social media.

I replied promptly that you can go on websites such as www.glassdoor.com , www.payscale.com etc. and check out what is posted there. It will give you a fair idea.

He told me that all you need to do is check the Parking lot of the companies. Depending on the cars parked in the parking lot, you could actually gauge the pay scale and then map it as per the level you are selected for.

 I tried to visualize the parking space of organizations I have been to and tried to apply this. Hence was born the “Parking Lot Principle”.

This excellent learning was enough to recharge my batteries and I was looking forward to doing great work. I believe, sometimes, great ideas, observations etc. at the beginning of the day might help employees put behind hectic travel and other such problems encountered before reaching work and contribute to the fullest. It had that effect on me. It is just such sparks that ignite the interest in work and help individuals put in their best.


If such sparks are provided every day, I believe the results will be overwhelming. I am sure, The “Parking Lot Principle” is surely one such example.  

Friday, January 22, 2010

The Zoozoo mystery!

One of the most acclaimed advertisement campaigns in recent times was the Zoozoo campaign by O&M for Vodafone. I am sure you all loved that. For those who haven't seen, catch a glimpse.



Here's an interesting insight on this advertisement. One of my colleagues named Sushant Bhosale narrated a story about his 4-year old nephew named Arjun. The inquisitive Arjun asked his mother about the advertisement to enquire about the product that they were trying to sell. The reply he got was that it is a phone. He confirmed if it was a mobile.And on getting a yes, he further probed "The zouzous don't have ears right, so how are they supposed to listen to what is being said."

Imagine a 4-year old saying this. I have been an ardent admirer of O&M campaigns but even Piyush Pandey will have a tough time answering this 4-year old's very valid question.

If there was ever a time when the old adage "Child is the father of man" proved right, it is in this case.