Guys, before I begin writing this post, let me tell you that I have incorporated a new verse in my post titled " Can't afford to miss her at any cost"... couldn't resist writing about Mr. Soumyadeep Das, a welcome addition to our already rocking group in the 7:19 train.
So, here I am... writing an article after more than a month. Frankly speaking, I wasn't busy at all and had all the time in the world to write a blogpost. I have been pondering about what to write and am still not clear on what I should about. I guess that justifies the rather odd title... Ok, let me begin before I drive my limited audience away.
Have you ever read about "Untitled"? I have read this in newspapers... for instance: Mani Ratnam begins shooting for his "Untitled" next venture. As the shooting of the film and other aspects progress, so will you read about a number of stories woven around it which are extremely well written. Things of the nature of :
"Himesh Reshammiya ate only tandoori rotis during the making of Karz and hence, the song Tandoori nights".... that's pathetic... it was easier to bear his songs...
"Imran Khan doesn't put on weight so he gorges on food whereas Minissha has to starve".. what nonsense!
"Asin, the new girl signed in for Ghajini had a heated argument with Aamir Khan"... I think Aamir khan is too intelligent to have an argument in public..
Now, you will read many such articles and they are so well written that people tend to believe that they are true. I have seen people discussing these articles in local trains. Whether these stories are true or not, they definitely help create a buzz around the movie and ensure great Viral marketing ( word-of-mouth). Right from the so called "Untitled" stage, these stories woven around films provide for excellent PR and branding of the venture. By the time the movie releases, there is great buzz and publicity created around it just by these news articles.
We have many MBA's around who will know all about the Kotler's and the Jack Trout's of marketing but all of them can take a leaf out of Bollywood. They may not be MBA's but they are brilliant marketers of their products. I genuinely believe, a movie like Om Shanti Om din't have much in it but for SRK's great marketing acumen which ensured great collections in the first week itself. The point here is that while Corporates spend so much on Marketing Strategies and their implementation, they can keenly watch the film industry's style and learn a lesson or two. Kudos to the film fraternity, they can definitely rewrite the marketing adage" No marketing effort can save a bad product"... they have changed this to ..." A great marketing effort can definitely turn a mediocre project into a bockbuster!"
Guys, if you have managed to read till here, just think back of the number of times you were fooled into believing that the Bombay Times(BT) article that you just read was true... and from now on, read it as if it is nothing more than a marketing gimmick... then and only then will you truly appreciate the film industry's ways of extracting the maximum out of print as a medium for a film... IT COULD,well, HELP YOU FORM GREAT STRATEGIES SOMEWHERE DOWN THE LINE AS A TOP MANAGEMENT EXECUTIVE.
So, here I am... writing an article after more than a month. Frankly speaking, I wasn't busy at all and had all the time in the world to write a blogpost. I have been pondering about what to write and am still not clear on what I should about. I guess that justifies the rather odd title... Ok, let me begin before I drive my limited audience away.
Have you ever read about "Untitled"? I have read this in newspapers... for instance: Mani Ratnam begins shooting for his "Untitled" next venture. As the shooting of the film and other aspects progress, so will you read about a number of stories woven around it which are extremely well written. Things of the nature of :
"Himesh Reshammiya ate only tandoori rotis during the making of Karz and hence, the song Tandoori nights".... that's pathetic... it was easier to bear his songs...
"Imran Khan doesn't put on weight so he gorges on food whereas Minissha has to starve".. what nonsense!
"Asin, the new girl signed in for Ghajini had a heated argument with Aamir Khan"... I think Aamir khan is too intelligent to have an argument in public..
Now, you will read many such articles and they are so well written that people tend to believe that they are true. I have seen people discussing these articles in local trains. Whether these stories are true or not, they definitely help create a buzz around the movie and ensure great Viral marketing ( word-of-mouth). Right from the so called "Untitled" stage, these stories woven around films provide for excellent PR and branding of the venture. By the time the movie releases, there is great buzz and publicity created around it just by these news articles.
We have many MBA's around who will know all about the Kotler's and the Jack Trout's of marketing but all of them can take a leaf out of Bollywood. They may not be MBA's but they are brilliant marketers of their products. I genuinely believe, a movie like Om Shanti Om din't have much in it but for SRK's great marketing acumen which ensured great collections in the first week itself. The point here is that while Corporates spend so much on Marketing Strategies and their implementation, they can keenly watch the film industry's style and learn a lesson or two. Kudos to the film fraternity, they can definitely rewrite the marketing adage" No marketing effort can save a bad product"... they have changed this to ..." A great marketing effort can definitely turn a mediocre project into a bockbuster!"
Guys, if you have managed to read till here, just think back of the number of times you were fooled into believing that the Bombay Times(BT) article that you just read was true... and from now on, read it as if it is nothing more than a marketing gimmick... then and only then will you truly appreciate the film industry's ways of extracting the maximum out of print as a medium for a film... IT COULD,well, HELP YOU FORM GREAT STRATEGIES SOMEWHERE DOWN THE LINE AS A TOP MANAGEMENT EXECUTIVE.
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